When you’ve got a winning formula, you want to stick with it. Such is the news coming from MAC Cosmetics today, as the beauty brand has announced it has signed Lady Gaga for the second year in a row as the face of its fundraising MAC Viva Glam franchise. This past year, Gaga joined 80s music icon Cyndi Lauper in a frilly and fun coral lip campaign to rake in the most amount of money the lipstick series has ever made – over $32 million. Cumulatively, MAC’s efforts have raised more than $190 million since it began the MAC AIDS Fund, which looks to spread awareness and blast stigmas surrounding the disease, as well as, provide help and resources for patients suffering from the fatal strain.
